This type of tool is designed mostly for developers who are building the email functionality and need to create simple solutions without too much effort. When searching for an HTML email builder, you will find four main types of options. It makes sense to pay more for something you and your team use daily, for example. How often do you create new email templates? Daily, weekly, monthly, or a couple of times per year? Your reply should correlate with the pricing options the tool has.Do you use an email sending platform like Sendgrid or Mailchimp? If yes, then it might be reasonable to start with their built-in email editors.It is useful for developers in your team who work with creating user notifications or custom improvements, which should be exported/imported to/from another system. Do you need to edit the email code? Even if you are a marketer who prefers a drag and drop builder and your answer is “never”, you might still need it.Before you start comparing different tools, answer a couple of questions below. You would like it to have a user-friendly interface and to be easy to use, offer reasonable pricing, and, probably, several extra features like an illustrations library. For sure, you need to create a responsive email template to be rendered well on different devices in various email clients. When you just start working with the email functionality, you should understand what you actually need first. how to choose the one that fits your needs from hundreds of email builder options.what kind of email builder you need: drag and drop one, HTML email generator, or even an email framework.Whether you are a developer or a marketer, It will help you to define: How do you usually choose a new tool to use? Intuition? Friend’s recommendation? We prefer to make decisions based on data, so we’ve prepared this research for you.
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